The Australian Esports League (AEL), a leading organization dedicated to cultivating the esports ecosystem in Australia, is delighted to announce the renewal of its long-standing partnership with Indomie, the region’s leading noodle brand. This marks the sixth consecutive year of collaboration between the two organizations, further reinforcing their commitment to supporting grassroots esports and empowering the next generation of gaming talent across the country.
In 2025, the partnership will see an Indomie activation at major pop culture and gaming conventions supporting the AEL. Come find them at Oz Comic-Con Melbourne, Brisbane, and Sydney; and PAX Australia!
Attendees of these events can look forward to an immersive Indomie booth, free-to-play gaming stations, and exciting esports tournaments hosted by the AEL. These activations will also feature exclusive merchandise, interactive experiences, and, of course, free packs of Indomie’s popular noodle range for fans to take home.
Continued Support for Grassroots Esports
Since 2020, Indomie has been the exclusive noodle partner for the AEL, contributing to a shared vision of nurturing emerging esports talent and offering opportunities for gamers at the school and university level. Through this renewed partnership, Indomie will continue its support of AEL’s initiatives, including community-led tournaments, mentorship programs, and coaching sessions designed to help young players hone their skills and advance in the competitive gaming sphere.
“We are grateful to renew our partnership with Indomie Australia for another year,” said Darren Kwan, CEO of the Australian Esports League. “Their unwavering support has allowed us to grow and foster grassroots esports communities across the country. With an expanded presence at Oz Comic-Con and PAX Australia, we look forward to reaching more fans than ever before and showcasing the incredible potential of Australian esports.”
“Indomie is proud to continue our collaboration with the AEL,” stated William Ho, Regional Manager for Indomie in the region. “Over the years, our shared dedication to nurturing young talent has fuelled the growth of the esports scene in Australia. We’re excited to bring even bigger and better experiences to fans this year, and we can’t wait to see what the future holds for the Australian esports community.”
This renewed partnership underscores AGON by AOC’s dedication to innovation and player experience, as well as the AEL’s mission to provide inclusive pathways for all aspiring gamers—whether in high school, university, or beyond.
Key Highlights
- Renewed Partnership: Indomie continues as the exclusive noodle partner of the AEL returning for a fifth year to support tournaments, events and more.
- National Event Presence: The AEL is expanding its esports footprint at major pop culture events in 2025, including Oz Comic-Con’s Melbourne, Sydney, Brisbane shows and PAX Australia for the University and School nationals.
- Grassroots Focus: The AEL’s mission is to nurture the next generation of esports talent by organizing tournaments at School and University levels, providing accessible pathways into the exciting world of competitive gaming.
About the Australian Esports League (AEL)
The Australian Esports League is a leading organizer of esports competitions and events in Australia, offering a platform for gamers at all levels to compete and engage with the community. The AEL has built a nationally significant gaming community since launching its University and School programs. With a focus on promoting esports across the country, the AEL supports grassroots initiatives and provides pathways for amateur players to professional esports careers. For more information, visit www.ael.org.au.
About Indomie
Indomie is a market-leading noodle brand known for its diverse and delicious range of products. As an active supporter of grassroots esports initiatives, Indomie works alongside the Australian Esports League to inspire the next generation of gamers, promoting a healthy, active lifestyle that balances both nutrition and competitive gaming. For more information, visit www.indofoodonline.com.au/