Tag

Sponsorship

Dec 11
Love0

Australian Esports League Announces Landmark Partnership with HyperX and Officeworks to Power Grassroots Esports

By News

The Australian Esports League (AEL), a leading organisation dedicated to growing grassroots esports in Australia, is proud to announce a landmark partnership with HyperX, part of HP’s gaming ecosystem and a world leader in gaming peripherals, jointly alongside Officeworks, one of Australia’s most trusted household retailers.

This exciting collaboration positions HyperX as the exclusive gaming peripherals partner of the AEL, powering AEL competitions and live events with best-in-market headsets, keyboards, mice, and other performance-driven gear. Through the partnership, Officeworks will carry HyperX products in-store and online, giving gamers and families across Australia easy access to world-class gaming equipment.

The partnerships has delivered high-impact activations and has already made a significant impact across Australia’s premier gaming events in 2025, elevating the player experience for both casual attendees and competitive students.

Recent activations included the ‘HyperX / Officeworks Sound Wall’ featured at Oz Comic-Con Brisbane, Oz Comic-Con Sydney, and PAX Australia 2025. These interactive zones allowed thousands of attendees to experience the variety of the HyperX headphone range first-hand whilst playing Xbox Game Pass titles.

On the competitive front, the partnership supported the AEL Esports Stage at these major shows. University and School esports clubs competing in the AEL Nationals were supported by professional-grade peripherals, with students competing using Cloud III headsets, Alloy Origins Core Keyboards, and Pulsefire Haste 2 Core gaming mice.

Beyond live events, the partnership has enhanced the quality of AEL’s digital broadcasts. Commentators were equipped with Quadcast 2 microphones, ensuring crystal-clear audio for tournament streams across University and School competition broadcasts.

A Shared Commitment to Esports and Community

Darren Kwan, Managing Director of the Australian Esports League, welcomed the partnership:

“HyperX is recognised globally as one of the best in gaming peripherals, and having them power our tournaments has been a game-changer for the AEL and our players. From the Sound Wall at Oz Comic-Con to the tournament stage at PAX Aus, seeing our students compete using Cloud III headsets and Alloy Origins keyboards demonstrates the level of quality we strive for. Working with Officeworks also means more families and aspiring gamers can find HyperX gear locally, helping us grow participation in esports from the grassroots up.”

Neil Westhof, Head of Personal Systems ANZ at HP, added:

“At HP, we believe that ‘We’re all gamers’—a mindset that drives everything we do. This partnership with the Australian Esports League and Officeworks marks an exciting step forward in our commitment to supporting Australia’s vibrant gaming community. Through this partnership we’re making our award-winning HyperX peripherals more accessible than ever, empowering everyday gamers with the tools they need to play, compete, and thrive.”

About the Australian Esports League

The Australian Esports League (AEL) is committed to developing the esports ecosystem in Australia, providing platforms for players of all ages to compete, improve their skills, and pursue their passion for gaming. Through school programs, university leagues, community competitions, and large-scale events, the AEL fosters a supportive and inclusive esports community nationwide.

About HP

HP Inc. (NYSE: HPQ) is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. For more information, please visit http://www.hp.com

About Officeworks

Officeworks is Australia’s leading retailer and supplier of office products, technology, furniture, and education resources. With over 170 stores and a growing online presence, Officeworks is expanding its technology and gaming categories, making it easier for families and gamers alike to access trusted brands such as HyperX.

Mar 25
Love0

Australian Esports League and Indomie Announce Renewed Partnership to Boost Grassroots Esports

By News

The Australian Esports League (AEL), a premier organization dedicated to developing the esports ecosystem in Australia, is thrilled to announce the renewal of its partnership with Indomie , the region’s leading noodle brand. Since 2020, Indomie has been the exclusive noodle partner for the AEL, demonstrating a shared commitment to fostering the growth of grassroots esports across schools and universities.

The renewed partnership underscores both organizations’ dedication to the esports community, providing unparalleled experiences and support to up-and-coming talent. Through this collaboration, Indomie Australia will continue to support AEL’s initiatives aimed at nurturing young esports athletes and enthusiasts, ensuring they have the opportunities and resources needed to thrive in the competitive gaming landscape.

Expanding the Esports Experience at Oz Comic-Con

As part of this renewed partnership, Indomie Australia’s diverse range of noodle products will be prominently featured at Oz Comic-Con’s Melbourne, Sydney and Brisbane conventions. These events will host exhilarating esports tournaments and free-to-play gaming zones, offering attendees a unique and immersive gaming experience. The presence of Indomie Australia at these conventions highlights the brand’s commitment to the esports community and its support for AEL’s efforts to make esports accessible to a wider audience.

A Shared Vision for the Future

Darren Kwan, Manager of the Australian Esports League, expressed enthusiasm about the partnership’s renewal, stating, “Our collaboration with Indomie Australia has been instrumental in our efforts to cultivate a vibrant and inclusive esports environment in Australia. Their continued support enables us to expand our grassroots initiatives, empowering the next generation of esports talent.”

William Ho, Regional Manager for Indomie in the region, shared similar sentiments, “Indomie is proud to renew our partnership with the Australian Esports League. Together, we share a vision of elevating the esports scene and providing meaningful opportunities for young athletes and gamers. We look forward to another year of successful collaboration and exciting esports events.”

About the Australian Esports League

The Australian Esports League is committed to developing the esports ecosystem in Australia, providing platforms for players to compete, improve their skills, and pursue their passions in competitive gaming. Through partnerships and community-driven initiatives, the AEL aims to foster a supportive and thriving esports community.

About Indomie

Indomie is a leading noodle brand in the region, known for its delicious and diverse range of products. As a committed partner to the Australian Esports League, Indomie supports grassroots esports initiatives, helping to nurture young talent and promote a healthy, active lifestyle through gaming.

Mar 25
Love0

Australian Esports League Continues Partnership with AGON by AOC

By News

The Australian Esports League (AEL), a leading body in competitive esports in Australia, is excited to announce the renewal of its partnership with AGON by AOC, a global leader in gaming monitors, continuing its role as the exclusive gaming monitor for the AEL since 2018. This renewed partnership underscores both organizations’ commitment to fostering the growth of esports across Australia, from grassroots initiatives to professional levels.

Through this collaboration, AGON by AOC will support the AEL’s efforts in promoting esports within schools and universities, helping to cultivate the next generation of gamers and esports professionals. AGON by AOC’s top-of-the-line gaming monitors will be featured at all AEL events, ensuring participants and attendees experience the highest quality of competitive play.

The partnership will also see AGON by AOC’s presence at major conventions across Australia, including Oz Comic-Con in Sydney, Melbourne, Brisbane, Adelaide, Perth, and Canberra. At these conventions, the AEL will host esports tournaments and free-to-play gaming zones, all equipped with AGON by AOC monitors, offering attendees an unmatched gaming experience.

Darren Kwan, director of the Australian Esports League, expressed his enthusiasm for the partnership: “We are thrilled to continue our partnership with AGON by AOC. Their unwavering support for the AEL and the broader esports community has been instrumental in our success. With AGON by AOC’s cutting-edge monitors at our events, we are setting the standard for competitive gaming in Australia.”

Jay Huang, Sales Manager for AOC in the region, also commented on the renewal, stating, “AOC is proud to extend our partnership with the AEL. Our shared vision for the growth of esports in Australia and commitment to providing the best gaming experiences make this collaboration incredibly valuable. We look forward to another successful year of bringing top-tier gaming experiences to players and fans across the country.”

This partnership reaffirms the AEL and AGON by AOC’s dedication to advancing esports in Australia, providing platforms for gamers to showcase their talents, and contributing to the vibrant esports ecosystem.

For more information about the Australian Esports League and upcoming events, visit www.ael.org.au and to learn more about AGON by AOC, visit www.au.aoc.com and explore their range of gaming monitors.

About the Australian Esports League (AEL)

The Australian Esports League is a leading organizer of esports competitions and events in Australia, offering a platform for gamers at all levels to compete and engage with the community. The AEL have built a nationally significant gaming community since launching its University and School programs. With a focus on promoting esports across the country, the AEL supports grassroots initiatives and provides pathways for amateur players to professional esports careers.

About AGON by AOC

AGON by AOC is renowned for its high-performance gaming monitors, designed to meet the needs of both casual gamers and competitive esports professionals. With a focus on innovation and quality, AGON by AOC delivers an immersive gaming experience through its state-of-the-art technology and design.

Feb 17
Love1

The AEL teams up with Game On CancerⓇ 

By News

The Australian Esports League (AEL) is proud to announce we are partnering with Game on CancerⓇ on a series of esports leagues for high schools, universities and corporate partners to support vital cancer research. 

Over the past three years, the Game On CancerⓇ community has raised more than $745,000 through campaigns like Superhero Streamers, PAX Australia and Holiday Spectacular to support the early-career cancer researchers that Cure Cancer funds. By joining forces the AEL will be engaging the passionate grassroots esports community to contribute to Cure Cancer’s vision of making this the last generation to die from cancer. 

“The strength of this partnership is not just the coming together of two great communities, but the vision and commitment of the individuals behind it to promote funding cancer research,” says Darren Kwan, CEO of AEL.

“We are proud to be partnering with AEL to increase engagement in schools, universities, and workplaces,” says Nikki Kinloch, CEO of Cure Cancer. “The partnership will focus on leveraging the power of the gaming community to raise awareness and funds for cancer research. We believe esports has the potential to make a real difference in the world, and we’re excited to be a part of this initiative.”  

Here’s our ask to the community: For every student who signs up to join the High School in 2023, the AEL will be donating $2 to Cure Cancer. That’s right, just by playing games and having fun, you can make a real impact in the fight against cancer! 

Not only will you be doing your part to support cancer research, but you’ll also be joining a community of like-minded gamers who share your passion for esports. It’s a win-win situation, folks! 

So what are you waiting for? Register now, team up with your friends, and let’s show the world that gamers can make a difference! Let’s play our way to a cancer-free future! 

The AEL team are also planning more ways we can support the cause, so be sure to stay tuned to our social channels for more information on future leagues or events you can be a part of as well. 

About Cure Cancer 

For the past 56 years, Cure Cancer has been dedicated to funding cutting edge research across all cancer types, giving talented young scientists the opportunity to make an impact with their innovative and ground-breaking ideas. 

Cure Cancer are the only Australian organisation dedicated exclusively to funding emerging researchers, creating a pipeline of future research success. Cure Cancer’s seed funding has kick-started over 553 cancer researcher careers and led to numerous global breakthroughs in cancers including brain cancer, breast cancer, immunotherapy, pancreatic cancer, and childhood leukaemia. Without Cure Cancer funding, these discoveries may never have been made.  

By investing in research today, Cure Cancer can safeguard the generations of tomorrow.